One thing that breaks my heart is seeing creative entrepreneurs sell themselves short. When you underestimate your expertise, you're not only leaving money on the table but you're also missing out on exciting opportunities and a lot of joy!
How to Price your Product or Service
Pricing is one of the biggest challenges that creative entrepreneurs come to me needing support with. There are a lot of different theories out there on how to price yourself, many specific for the fine art industry, but less for creative or spiritual businesses, which I believe is different to other services and products.
How Wedding Planning is Just Like Running a Business
I’ve found the lessons of wedding planning and running my own business are remarkably similar, and unfortunately for both brides/grooms and entrepreneurs it’s not until you’re in the thick of it you really understand the importance of these lessons. So I’ll repeat them now in hopes someone will take it to heart and maybe find more ease in each (ad)venture.
You don’t have to obey tradition, do what speaks to you and your life. In this day and age both weddings and businesses can happen in a variety of ways, in different fashions, and while there are some traditional elements that make sense and are widely practiced for a reason, you have a lot of choice in how you do business/plan a wedding. Explore your options and choose what feels right to you. Customization is key for both fulfillment and success.
Everyone has an opinion. Everyone. And probably 90% of what other people think won’t align with what you really want. And in both business and wedding planning it’s a great practice to listen, consider, respond politely and continue doing whatever the heck you know is right for YOU.
This will impact you and your family for years to come. Obviously a wedding impacts multiple families, but so does starting and running a business. And in both cases you’ll deal with some sticky things- like money, religion, values, power statuses, interpersonal relationships and practicing compassion. So even if you’re sure your partner or business is “the one” it can still feel risky or scary taking the leap.
You’re going to discover new things about yourself. Running your own business forces you, almost constantly, to uncover layers of yourself and question how and why you do things certain ways. (At least it does if you’re a conscious creator and open to learning about yourself.) And this is a good thing, it helps you to expand and become more interesting as you learn more about your inner world and the position you want to hold as a professional. And in wedding planning you have to face certain questions you’ve never asked before about what’s important to you and the kind of partner and in-law you want to be. Allow this to be an opportunity of growth. (That applies for every situation in business FYI!)
Accept help and support. It’s really a lovely thing when you realize how many people around you want to help and are ready to support you. As a lifelong “I can do it myself” kind of person, the most impactful moment in my business life was when I started continuously asking for help and actually receiving support in ways I had never experienced. And even though most people would hope their friends and family would be eager to support during the wedding planning process, it still feels really nice to hear people ask what they can do, offer to show up for multiple events, and contribute however they can so your life is easier. Accept the help, don’t be a crazy person, it’s a lot of work!!
Find the joy. This is what I come back to whenever things start to feel less than great. As a business owner, wearing multiple hats, things can get overwhelming and stressful and it’s not always fun. Find the joy, reconnect with your purpose and personal mission and remember it’s not meant to be a struggle. A wedding should be focused on love, if it’s gotten off course and become more about the “stuff” or certain people’s needs than the love, bring it back and find the joy.
The Best Thing To Do For Yourself- Ask For Help
If you're like me (and a lot of other people!) you may find yourself wanting to learn/do/improve your life & business on your own. It took me a long time to really admit I needed more than myself to create the career I desired. And since I decided to let others help me on my journey my life has improved drastically. Not just in business but in my personal life as well!
If you're at a point where you're frustrated, unenthused or even ashamed of your creative career thus far, then take a deep look at where you've been denying yourself help. Maybe you need a total overhaul or maybe it's as simple as putting in the time to ask someone about your marketing, your pricing or your customer etiquette.
Once I dove into my own mission of finding mentors, guides and creative business buddies I've expanded not only my knowledge but my network. I've gained friends in the process who inspire and support my big creative dreams. And I've learned from others who've created businesses I admire and gotten an inside look at what it will take to get mine to my ideal level.
And the most important part of what I learned when I asked for help- is that the most successful people get a lot of help!! High-achieving and inspirational people are able to be that way because of the help they've received, and continue to receive. It's not only opened my eyes to the positive force of a community you trust but also that no one is a "one woman show" in reality.
So I challenge you to ask for help, and lots of it! Let go of the idea you can and should be able to do everything on your own. You and whoever you work with will be SO much better off when you go beyond yourself and let others in to help.
Peace, love & pixels,
Sonya